Shortlisted for Headlinemoney Thought Leadership Initiative of the Year
We are proud to announce that our work with the Equity Release Council has been shortlisted for Thought Leadership Initiative of the Year at the 2018 Headlinemoney Awards.
The report, Equity release rebooted, was a major success in supporting our client’s goals of highlighting the importance of housing wealth in later life, showcasing the evolution of equity release as an increasingly mainstream source of consumer finance, and amplifying the industry trade body’s key messages among priority stakeholders.
The 12-strong shortlist was chosen by a panel of personal finance journalists, financial services communications professionals and industry names.
Last year, we won the equivalent Headlinemoney award for collaborating with Aviva on its ‘Generation Regret’ protection campaign, and it is once again rewarding to see our client work setting the standard for thought leadership on personal finance issues.
The winning campaign, as voted for by financial journalists, will be announced on Tuesday 8th May 2018.
Andy Lane, Partner, commented: “It’s great to get recognition for this campaign, which underlines how effective original insights can be in sparking conversations, shifting perceptions and influencing multiple audiences from consumers to policymakers.”