Instinctif appoints Moray Macdonald as group Public Policy lead

Instinctif has appointed Moray Macdonald as group head of Public Policy to lead the consultancy’s team of public affairs professionals across EMEA. He joins Instinctif from Weber Shandwick, where he was a Managing Director, running the agency’s content production studios across the UK and Europe.  Prior to this, he was Managing Director of the firm’s three offices in Scotland.

Moray has over twenty five years’ experience and an award-winning record of innovation and delivery in public affairs and public relations, including as a senior political adviser in Scotland and New Zealand.  He is a regular commentator on the ‘Shereen Show’ on BBC Radio Scotland and BBC Scotland’s ‘Seven Days’ news review programme.  He is a Trustee for Sustrans, the charity making it easier for people to walk and cycle across the UK, and former Chair of Scouts Scotland.

Moray Macdonald, said: “I am delighted to be joining Instinctif’s very strong Public Policy team and to start collaborating with colleagues across EMEA. Instinctif’s offering is unique and brings immense value to its clients in this time of constant change. I look forward to building on the success of the team.”

Ed Amory, CEO, said: “Our clients across different geographies have told us that they increasingly need and value our support in navigating accelerating regulatory and political change, and I believe that under Moray’s leadership our public policy offer will continue to evolve and innovate to meet these new challenges’.

In addition to Moray’s appointment, Kelly Edwards will be promoted to lead Instinctif’s UK Public Policy team as Managing Partner from 1^st March. She will be working closely with Moray, replacing James Nason who is leaving the firm after 15 years. Kelly previously led Instinctif’s local government and stakeholder engagement team and has more than a decade’s experience in local authority, stakeholder and community engagement.