Ed Amory


Ed joined Instinctif Partners as managing director in September 2020. He previously spent eight years at Freud communications, the last three as Managing Partner. He provided strategic reputational advice and senior counsel for global clients, including financial services companies (Blackrock, UBS, RBS, Old Mutual and others), FMCG businesses, media organisations, energy firms, public sector institutions, pharmaceutical companies and individuals.

Ed previously worked at the Daily Mail, where he spent 10 years as a political commentator and advisor to the Editor-in-Chief. Prior to that he worked as a political advisor to the Conservative Party from 1989 to 1995. He has also worked for the Spectator magazine, the Centre for Policy Studies think tank and as a merchant banker with Schroders. He is currently a senior adviser Ashoka UK, and is a keen supporter of social entrepreneurs around the world.