Kerry Foods speeds into the final of the All Ireland Marketing Awards

Congratulations to our Insight & Research client Kerry Foods, one of the world’s leading food companies, which has been shortlisted for the Market Research category at the All Ireland Marketing Awards 2016.

The All Ireland Marketing Awards, run by the Marketing Institute of Ireland, recognise and celebrate the success of Irish marketing.

Our Insight and Research team worked with Kerry Foods to help build a category vision and brand strategy that created a step-change in the Butters, Spreads and Margarine category in Ireland.

The strategy and vision was based on compelling consumer and shopper truths and, importantly, disrupted and revitalised the market. Insight and Research undertook market analysis through a blended research and insight process and coupled this with deep market expertise to help take Kerry Food’s thinking forward.

We are keeping our fingers firmly crossed for the next stage of the process which includes a presentation to a panel of judges in April.