Instinctif wins gold award for Best Use of Digital

Instinctif Partners’ Content & Creative team was recognised for its work in two categories at last night’s Digital Impact Awards.

The team was delighted to win Gold in the “Best use of digital from the energy, utilities and extraction sector” category, and to take home bronze for “Best Online Annual Report” – both for our work with UK Power Networks.

Instinctif has worked with UK Power Networks on a wide range of digital communications projects over several years. An increasing proportion of UK Power Networks’ key audiences prefer to receive communications online, and our aim is to maximise impact and effectiveness across a range of platforms and devices. We have created engaging microsites as well as digital content and assets, providing intuitive access to information around key topics. The judges considered that the consistency of messaging, content and graphic approach helped to present a clear positioning to the brand’s stakeholders.

Paul Owen, Managing Partner and Head of Content & Creative, said: “We’re very proud of our partnership with UK Power Networks, and delighted that our work has been recognised again this year. In particular this reflects UK Power Networks’ progressive strategy and purpose, and we are pleased to have the opportunity to work together and deliver creative communications campaigns that reflect UK Power Networks’ ambitions and commitments.”