Instinctif Partners retain their title as ‘Best In-House Event of the Year’ for the second year running

Congratulations to our Co-Creation team who struck gold for the second year running at the UK Event Awards. The team, led by Tom Tuke-Hastings, won the Best In-House Event of the Year category for their work with Coca-Cola Enterprise on the Rugby Ready GB Roadshow 2015.

The Rugby Ready GB Roadshow aimed to engage and educate Coca-Cola Enterprise employees on the benefits of sponsoring the Rugby World Cup 2015. The roadshow visited 11 locations across the UK and consisted of rugby shirt signing sessions, motivational changing room sessions and team building Haka sessions. More than 1,000 employees attended the roadshow which is the equivalent to 70% of the total available audience.

The UK Event Awards, run by UK publication The Drum, recognise and reward the very best of Britain’s events industry. Throughout the process judges were looking for creativity, innovation and results and this is exactly what our Co-Creation team provided.

Last year, the same award was picked up for our work with discount supermarket chain Lidl.