Instinctif Partners’ Engagement practice makes new senior hire

Instinctif Partners bolsters rapidly expanding Engagement practice with new senior hire

Instinctif Partners welcomes Ian Allison to their international Engagement practice as Strategic Creative Director. Working closely with Global Creative Director Richard Pemberton, Ian will head up the design team.

Ian will be responsible for delivering B2B and B2C brand development, brand communications, engagement and marketing, and driving forward the use of design as a strategic business tool. His experience spans award-winning strategic and creative direction for significant clients in a wide range of sectors, such as BAA, Ferrovial, London 2012, Smith & Williamson, and the University of Reading. Ian is the fourth senior hire so far this year for the Engagement practice.

Nic Pearce, Global Head of Engagement, commented:

“We are delighted to welcome Ian to Instinctif Partners, his experience is going to be a huge asset as we continue to build the Engagement practice.  Ian’s expertise is rare in the creative world as he understands the need to link creativity to business success.”

Ian Allison said:

“I was attracted to Instinctif Partners as they create elegant solutions to international and domestic challenges for entrepreneurial and global businesses, with a hugely talented and truly multidisciplinary team. I’m excited by the possibilities here.”

Ian joins from Bell Integrated Communications, where he was recognised for his brand, marketing and communications expertise, leading the team to multiple awards for brand excellence and design effectiveness, most recently a gold HEIST award for student recruitment. He has also worked at the Central Office of Information, where he advised the UK Government and worked on diverse projects such as the re-brand of the Royal Air Force. Ian has recently served as a DBA Board Director. He is also a Fellow of the RSA, has worked with the Sorrell Foundation as a creative mentor and the Design Council developing National Occupational Standards for the design industry, and is also an occasional visiting lecturer.

Ian has been brought on board during a period of growth for the engagement team, as they have recently expanded their presence in New York City and San Francisco. They work with clients from a broad range of sectors, such as eBay and Thomson Reuters, on customer, employee, stakeholder and brand engagement.