Instinctif Partners China shortlisted at SABRE Awards

Instinctif Partners Greater China is proud to announce that the team has been shortlisted at the Gold SABRE Awards Asia-Pacific, in the Consumer Electronics category, for their work with Razer Inc. during their IPO last year.

The SABRE Awards Asia-Pacific recognise campaigns that demonstrate the highest levels of strategic planning, creativity and business results across the Asia-Pacific region.

Our team were shortlisted for our work supporting Razer in the lead up to their US$4.4 billion IPO on the Hong Kong Stock Exchange last year. The campaign’s goal was to maximise the brand’s profile, exposure and reputation, and the project incorporated traditional media, social media and thought leadership to cover a diverse audience that was necessary to build a brand image and connect with key stakeholders.

Crystal Chan, Managing Partner and General Manager, Instinctif Partners Greater China said: “We are excited to be shortlisted for another award for our work with Razer on their IPO campaign. The same campaign has just won the Campaign of the Year Award Bronze Prize at the PR Awards 2018. It has been a great year for us and we are proud to have been recognised for our work with Razer.”

We look forward to the winners being unveiled at the 2018 Asia-Pacific SABRE Awards ceremony, which will be held in Singapore, on September 11.