Dr Matilda Andersson Named Managing Director at Truth, Spearheading Next Phase of Innovation and Growth
Truth, a leading insights and strategy consultancy owned by EMEA communications consultancy, Instinctif Partners announces appointment of Dr Matilda Andersson as their new Managing Director. Matilda brings an illustrious background, having honed her expertise in insights, strategy, and leadership during her tenure at Crowd DNA and the BBC.
At Crowd DNA, Matilda’s role as Group Managing Director saw remarkable growth, elevating the company from 30 to 90 professionals across seven global offices. Her role during the company’s acquisition by STRAT7 in 2020 underscores her strategic vision and operational acumen.
Matilda’s career began at the BBC, where she spent over a decade in pivotal insights and strategy roles. From leading user BETA testing for the iPlayer launch to forecasting future factual program preferences, her expertise spans diverse facets of media and consumer behaviour.
Commenting on her new role, Matilda expressed “the opportunity to use our research capabilities more to unearth the truth about the state of global topics, monitor value shifts, and have a point of view on how change impacts people, business, politics, and stakeholders.”
“Truth’s ethos of making a positive difference, contributing to meaningful change and future potential resonates deeply with me. Working with iconic brands such as Philips, Barclays, L’Oreal and Spotify, I aim to continue its legacy of being anything but a standard market research agency, solidifying Truth’s position as an original challenger brand in research and strategy.”
Matilda’s strategic focus centres on expanding Truth’s offerings across diverse client categories and markets, leveraging bespoke, integrated methodologies coupled with a profound understanding of clients’ businesses for sustainable growth and commercial advantage.
“We’re poised to create richer, more meaningful truths that drive commercial value,” Matilda affirmed, emphasising the agency’s commitment to bridging gaps in the market with tailored strategies that anticipate change. “The communication space is getting more complex and the need for informed, well evidenced and nuanced research to help clients navigate change is increasing.”
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