Financial Services Forum – Icons & Influencers: The Future of Marketing?

Please join us and the Financial Services Forum at Gresham Street on Thursday 23 February to explore role of icons and influencers in shaping the future of marketing, and how brands can harness influencer marketing techniques.

The meteoric rise of social media and influencer culture have led to the acceptance of associated marketing techniques as part of the mainstream.

While some industries have been quick to tap into this trend and use influencers as a key part of their marketing arsenal, others have been late adopters. Some corners of the financial services sector are only now starting to branch out into this market, while influencers touting investment schemes have attracted the attention of the Financial Conduct Authority.

With influencers in high demand and the market over-saturated, how can brands create something that will stand out against the competition?

Does influencer marketing have a place in a tightly regulated sector like financial services?

How do communications teams make sure their messaging doesn’t get lost in a sea of social media voices?

This session will delve into how to choose the right social media channels and influencers to align with your brand messaging, and how to avoid falling foul of the regulator in a space where the boundaries between business and media can become rapidly blurred.

Our speakers include:

• Rob Mayhew, TikTok star, standup comedian and agency influencer
• Gordon Glenister, best-selling author and Head of Global Influencer Marketing at the Branded Content Marketing Association
• Tom Ward, VP Sales for EMEA & APAC at Onalytica, the influencer platform

The event will open for networking and refreshments from 9am for a 9.30am start and finish at 11am, with more networking opportunities afterwards.

Please click here to book a place