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Bringing light back into the film industry through the SAFTAs

Bringing light back into the film industry through the SAFTAs
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National Film and Video Foundation

The annual South African Film and Television Awards (SAFTAs) were looking to create brand messaging/collateral to re-ignite the industry’s passion and imbue the now virtual awards with prestige. We created the brand message – #StillShining – supporting this with traditional media, social media, online paid media strategy, and relationships with television sponsors and influencers.

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