الرؤى
Identifying consumer needs to win in a changing breakfast landscape
Food Producer
Cereal was losing share in the breakfast market.
We used a combination of insight rewind, in-depth qualitative exploration, quantitative segmentation and trends analysis to understand consumer needs, how the category was changing, and where it might be headed next.
The result was seven top-scoring concepts for adults and kids, and a new market rejuvenation strategy.
