Supporting the FIA at COP28

We supported the FIA – Fédération Internationale de l’Automobile as they embarked on their first participation in COP28.

We equipped the FIA with a robust narrative and set of key messages to underpin their COP28 program, positioning them at the forefront of the just transition. The FIA is unique in its representation of all road users across the world as well as the cutting-edge innovations of motor sport. Using insight, workshop facilitation and peer benchmarking, we developed a unique positioning for the FIA that built on their proud legacy of championing and spreading innovation from motor sport to mobility. 

Statistics  

The FIA successfully deployed their refreshed sustainability narrative in a variety of settings across COP28 including events and media engagements. Their participation  was positively received and has led to COP becoming a key fixture in their sustainability events calendar.