Positioning your narrative to support international ambitions during uncertain times

Challenge

Vukile Property Fund needed to differentiate itself in the capital markets and attract the right investor base to secure funding for its next growth phase. In an uncertain economic climate, it was critical to position a compelling narrative that would build confidence and drive investment.

Action

We developed a targeted stakeholder strategy, ensuring a unified message around Vukile’s portfolio reshaping. By refining its market positioning and engagement approach, we helped align its investment story with the interests of key stakeholders.

Result

Vukile successfully raised capital multiple times, saw a steady improvement in its share rating, gained momentum in sell-side support, and expanded its investor base, strengthening its position in the market.