Public Policy

Oath

OATH – How did we grow brand awareness of an EMEA lead in Ireland?

Challenge:

Following the launch of Oath and rebrand of its Dublin operations in 2017, how we can help the EMEA Lead grow brand awareness with the Irish media and at a b2b level through proactive and positive media engagement and event sponsorship.

Action:

We set out a programme of proactive stories to do this, starting with the launch of Oath EMEA and a series of one-on-one journalist briefings with Pat Scully to talk about Oath and other issues such as recruitment, data, Oath in Dublin, brand safety and the future of the company. We also secured lead sponsorship and hosting at Oath of CMO100 event with the countries top marketing professionals to build b2b awareness of the Oath brands.

Results:

Our 2018 programme led to national coverage in the top 3 newspapers – Irish Times, Sunday Business Post and Sunday Independent. The CMO100 was the first of its kind to be hosted at Oath, opened and co-panelled by Pat Scully and attended by over 70 CMOs receiving solid coverage through the Business & Finance media channels.

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