Skip to content
Menu Close
Insight & Strategy

Identifying consumer needs to win in a changing breakfast landscape

Identifying consumer needs to win in a changing breakfast landscape

Food Producer

Cereal was losing share in the breakfast market.

We used a combination of insight rewind, in-depth qualitative exploration, quantitative segmentation and trends analysis to understand consumer needs, how the category was changing, and where it might be headed next.

The result was seven top-scoring concepts for adults and kids, and a new market rejuvenation strategy.

Related case studies

Read more

Strategic development in a changing European foods shopping landscape

Where are you visiting from?

Select from the regional list below.

Submit

    Apply now

    Submit your application directly to our careers team using this form. We look forward to hearing from you!

    Fields marked with a * are required to submit the form.

    Name *
    * Upload your CV and any other supporting documents Supported file types: doc, docx, pdf, rtf, txt. (MAX size: 6MB)

      Sign up to hear from us

      We send a range of frequent newsletters on several topics below. Submit your details here to receive some or any of these communications.

      Fields marked with a * are required to submit the form.

      Name *
      Which area are you interested in hearing about? *

      If you have a general enquiry, please contact us here.

        Contact us using the form below, or via the following:

        Email: tellmemore@instinctif.com

        Phone: +44 207 457 2020

        Fields marked with a * are required to submit the form.

        Name *

          Join the Instinctif team

          Fields marked with a * are required to submit the form.

          Name *

            Download the Change Index report

            See Instinctif’s latest Change Index report here

            Fields marked with a * are required to submit the form.

            Name *