How can we communicate the future growth potential of your company ahead of an IPO?
To assist ADES International with its IPO on the London Stock Exchange and bring their unique business model to the attention of UK and European investors.
The challenge was to communicate the future growth potential of the company to audiences largely bearish on the Egyptian and oilfield services markets.
We arranged a post-IPO roadshow for ADES and set up a programme of meetings with institutional sell-side analysts.
High-level media campaign was also established with a series of interviews with leading business and sector journalists.
We designed and populated their investor presentation and websites, and developed a 12-month plan to engage with target audiences.
ADES has continued to grow since its IPO. They have secured backing for several major acquisitions in their industry and have significant partnerships with globally recognised oil companies.
The company has also received coverage in the top international business and trade media and is becoming a well-known and respected name among its LSE-listed peers.