Corporate Instinctif Partners

Cambridge Satchel Company

How do we use social media to gather customer data and develop our brand loyalty?

Use the launch of their flagship Covent Garden store to re-engage their customers and garner critical trend insights whilst keeping the theme of the launch party familiar and friendly, a nod to the family and friends that have helped grow The Cambridge Satchel Company over the years.

In advance of the store launch, we developed a social media campaign to provide more accurate customer data that can be used to upsell and re-market to customers. We developed a campaign concept that built on their strong British heritage and invited their global digital following into the family. Finally we designed a bold, simple creative style that was deployed across the entire campaign – a keyhole. We wanted to entice people in, to ‘Take a Peek’ at the new season collection, using #CSCinside and #CSCspotted, we gave people the ability to share their satchel pictures for a chance to win a one-of-kind satchel.

A new brand loyalty scheme was developed and crucial trend insights were gained via a new store opening party. Both competitions generated over 30,000 impressions and visits to The Cambridge Satchel Company homepage grew by 14% Facebook likes increased by 7,000.