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Bolstering Amgen’s position as a biotechnology leader in the Kingdom

Crisis Communications
Bolstering Amgen’s position as a biotechnology leader in the Kingdom

Amgen

Engaging with a diverse network of stakeholders, we supported Amgen on their high-level partnership with the Saudi Health Council that saw the pharmaceutical company sign an MoU with the government authority. A digital campaign was launched, raising awareness of osteoporosis, driving growth and engagement on Amgen’s newly launched digital channels.

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