Qualitative Researcher

Location: London: Truth

Truth Consulting

We are marketing strategists. We work at the intersection of culture and commerce to create change, specialising in brand, innovation and business strategy. We are a naturally collaborative, global partner, with an emphasis on expansive thinking, a reverence for richness of insight and the creative flair to deliver commercial impact. We let the nature of the project and our clients’ needs guide our approach. At the heart of everything we do, though, is the idea of ‘insight as a creative act’. Our diverse team of specialists seek to bring the widest range of sources and methods to any problem, helping us find new connections, create new ways of seeing people’s worlds and generate practical applications for this truth.


Role Overview

We’re looking for a qualitative specialist to join our diverse team. An intelligent, interesting individual who combines developing research skills with a desire and aptitude to think strategically and commercially. We are interested in only top performers already with some relevant experience who are ambitious, driven and enthusiastic and looking to take the next step up in their career.


  • Some experience with a variety of qualitative exposure, ideally a quantitative ‘non rejecter’;
  • Experience of desk research and analysis;
  • Experience of designing and writing screeners;
  • Experience of conducting interviews;
  • Experience of note taking at groups and possibly some group moderation;
  • Experience in taking part in analysis sessions and contributing to writing up deliverables;
  • Good management, administration and organisational skills;
  • Comfortable presenting ideas to colleagues and clients
  • Excellent attention to detail and ability to manage tasks independently when briefed by Senior; and
  • Good and clear written and verbal communication skills.


Personal Attributes:

  • Strategic Thinker;
  • Interested in the world around them (e.g. trends, people, culture, organisations);
  • Supportive team player (this is critical to fit in with Truth culture);
  • Confident and assertive manner;
  • Hardworking, positive and committed
  • Pro-active, open-minded and flexible – especially in relation to fieldwork;
  • Enthusiastic and down to earth;
  • Deeply engrained common sense; and
  • A positive, happy presence in the office.

Nothing that ticks your boxes?

We’re always on the hunt for new talent. Please take a look at our latest opportunities. If there is not something that suits you, we’d still love to hear from you.

Please submit your CV and a cover letter to us on: careers@instinctif.com