Account Director, Media Communications – Public Policy

Practice Area: Public Policy

Location: London

Instinctif Partners is an international business communications consultancy, specialists in reputation, influence and engagement. We work with over 850 clients globally, from FTSE100 enterprises to SMEs just starting out on their journey. We are 450+ people in twenty offices in ten countries, working across six practice areas and a range of sector specialisms.


Public Policy:

The Public Policy team helps clients understand and influence the debate on issues of public policy through engagement with Westminster and Whitehall, the media or councils and local communities. An organisation’s success can be materially affected by the views, actions and decisions of politicians, regulators, the media and civil society. Using government relations, public affairs and the media, we help clients influence stakeholder’s views, actions and decisions to create the best possible political environment in which to operate. We do that by understanding the client’s objectives, risks and opportunities, and facilitating informed debate with politicians, regulators, journalists and other stakeholders pertinent to their organisation. Everything we do with our clients drives their bottom line and furthers their corporate objectives. We don’t do politics for politics’ sake; we do politics for their business’s sake.


Role Overview:

You will have several years of experience working with the media in a senior communications role. This will have given you a comprehensive understanding of the way the media works, including how to create and sell stories, leading you to be comfortable with tactical delivery for clients. You will have a range of excellent contacts, and experience of strategic thinking. This role will have a media focus, but experience in public affairs would be useful. Previous consultancy experience is desirable. As an Account Director, you will be responsible for handling client relationships and overseeing project work, as well as nurturing more junior colleagues. You will be expected to help search for new business and lead pitch teams.



Account Management:

  • Carry overall responsibility for all client work, from proposals to delivery of results;
  • Manage the account team to ensure delivery remains on track;
  • Monitor the client strategy and revise where appropriate; and
  • Draft or review all strategic client documents before they are sent over.


Client Relationship

  • Maintain a strong and constructive relationship with senior strategic lead from the client;
  • Be the first point of call for strategic issues and questions from the client; and
  • Take responsibility for resolving any issues with the client relationship.


Client Delivery

  • Use experience, knowledge and relationships to deliver results for clients; and
  • Become a trusted media expert for clients and internal staff and take responsibility for delivery of media campaigns.


New business development

  • Create new business opportunities through personal networks and networking events;
  • Assist with drafting tailored credentials for new business leads;
  • Play a lead role in new business pitches; and
  • Attend networking events.


Strategic thinking

  • Exhibit full understanding of the client’s brief/objectives;
  • Input into client strategy and take overall responsibility for the delivery of the strategy;
  • Demonstrate excellent judgement on behalf of clients – including suitability of particular strategic partnerships, stories and strategies; and
  • Offer confident and well-thought through counsel both to clients and internally.



  • Anticipate and resolve potential client or campaign problems;
  • Seek creative solutions to issues as and when they arise; and
  • Contribute to creative brainstorms.


People and Company Management

  • Line manage junior members of staff including conducting appraisals;
  • Develop and coach junior members of staff giving constructive advice; and
  • Identify training needs.


Skills & Experience:  

  • At least 4-5 years’ experience working with the media in a senior communications role;
  • A comprehensive understanding of the way the media works, including how to create and sell-in stories, plus a strong tack record on tactical delivery for clients;
  • Demonstrable ability to manage client accounts and contribute to successful new business pitches;
  • Experience of stakeholder engagement, such as Press/ Journalists, Members of Parliament and Client contacts at all levels;
  • Experience of drafting press releases or content for media outlets at local, national or trade publication level;
  • Ability to apply understanding of media and political environment to how this could impact the operations and reputation of organisations and companies; and
  • Highly skilled in political analysis and research.


Personal Attributes:

  • A pro-active individual who shows initiative and takes responsibility for their own decisions;
  • Excellent oral and written communication skills;
  • High levels of attention to detail;
  • Organised, responsive and pro-active;
  • Good understanding of UK political institutions and processes; and
  • Ability to work flexibly.


Other Information:

  • Working Hours: 37.5 per week to be worked during normal business hours;
  • Occasional weekend work – time off in lieu;
  • Role holder must have the right to work in the UK;
  • Travel Requirements: The role is predominantly based in London but may require UK wide and/or international travel from time to time; and
  • We have strong retention rates and a history of promotion within the team at all levels.

Our success is underpinned by our four key values:

  • Blaze a Trail – We push boundaries and set the pace within our industry;
  • Move Fast –  We anticipate change and respond quickly;
  • Always Connect – We combine skills, experience and perspectives that unite people and organisations; and
  • Keep it real – We are open, fair and authentic, always listening and understanding before we respond.

With the recent changes to data protection laws Instinctif Partners Limited is committed to protecting and respecting your privacy. To find out more about how we use your personal information and your rights please see our Application Fair Processing Notice

Nothing that ticks your boxes?

We’re always on the hunt for new talent. Please take a look at our latest opportunities. If there is not something that suits you, we’d still love to hear from you.

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