Truth Intelligence
By drawing on expertise from across our group, we’ve united market-leading capabilities in behavioural science, market research, semiotics, cultural intelligence and communications strategy to create a next generation insights proposition.
True integration
True Expertise – Truth Intelligence has been co-created with Truth Consulting, a world-leading insight business that forms part of the Instinctif Partners Group. Together we work as research partners for the world’s leading brands, from Lego, to Coca Cola, Samsung and Philips.
Through a suite of AI and ML tools, we can draw on millions of data sources, unlocking market insights that inform strategy, enrich content, and enable more intelligence campaign measurement.
Our mission is to make insight accessible to companies at all stages of their growth journey. Through technology and intelligent methodology design we are able to drive efficiency at all stages of the research process allowing us to mobilise quickly and deliver deep insights to meet most budgets.
How we help you
Informing Strategy
By analysing competitor and consumer behaviour, market trends, and the media landscape, we provide insights to inform strategy and improve decision making.
Our work helps you understand audience engagement, discover unique opportunities, define your competitive position, and identify the most relevant media channels. We can scale our research to cover multiple topics, competitors, and data sources to uncover new insights.
Elevating content
Thought leadership, backed by compelling statistics, drives sales engagement. We use analytics to create insight-led content that boosts media coverage and audience engagement.
Our modular approach allows us to scale research and incorporate advanced analytics to produce powerful thought leadership content.
Optimising performance
Our benchmarks provide detailed performance insights against peers, helping businesses understand their brand position and refine strategies. Beyond headline metrics, we offer in-depth statistics to measure reputation and campaign success.
Our scalable evaluation analytics, developed in-house, can generate precise campaign performance metrics with a larger benchmark pool.
Finding AI white spaces for a global brand
To help make Samsung synonymous with AI through a differentiated and enduring One Samsung brand platform, we developed a research approach designed to identify key consumer hopes and fears. Alongside this we also analysed competitor conversations about AI to identify blue oceans for Samsung’s communications, giving them the opportunity to strengthen their brand positioning and elevate their products above the competition.
The positioning that came out of the work has given Samsung an authentic, long lasting and differentiated platform for communications and campaigns.
Propelling a start-up to national attention
We transformed buried data from HM Land Registry’s Price Paid Data into Search Acumen’s Conveyancing Market Tracker. Amidst a crowded property market, the Tracker emerged as a leading indicator for conveyancing and housing trends.
Through this tracker and other bespoke research campaigns, we’ve propelled Search Acumen from start-up status to an authority in market trends in the legal and property markets, consistently commanding over 50% share of voice amongst
its peer group.
Helping a national estate agent
profile its brand story
To help national estate agent Jackson Stops profile its expertise in marketing and selling waterside properties, we devised a methodology to analyse price growth from properties in proximity to rivers, the sea and other watercourses versus the whole market. This campaign enabled the client to profile its thought leadership and waterside properties offering in top tier national newspapers.
Our clients profoundly impact people at every stage of their lives
