Managing Partner & CEO, MENA
Samantha joined Instinctif Partners in June 2013 to launch Instinctif Partners MENA, leading the business across the region, based in Dubai. She has over 20 years of experience and has advised on numerous local, regional and international transactions, across the Middle East, Europe and China. Samantha advises the senior management of government-owned entities as well as private and listed companies. She specialises in reputation management, corporate positioning, investor relations, financial transactions and crisis management. Her key sectors of expertise include financial services, telecoms and healthcare. Samantha holds Board Memberships at the MEIRA Saudi Chapter, Global Women in PR MENA and PRCA MENA.