Group Head of Healthcare
Melanie joined Instinctif Partners in late 2021. As Group Head of Healthcare, she is responsible for the Group’s integrated healthcare communications offering across key geographies worldwide. Her experience encompasses product portfolio communications, disease awareness campaigns, B2C stakeholder engagement strategy, crisis and reputation management, global media strategy as well as thought leadership and employee engagement.
She previously spent 11 years at Weber Shandwick, where she built the international healthcare practice based out of Germany, and functioned as the global client relationship lead for several global players in pharma and medical technology. Melanie also has extensive experience of communications training, preparing individuals for keynote presentations, media activity and crisis situations.
She lives in Frankfurt, Germany, where she regularly facilitates outdoor dancing sessions using wireless headphones and a mic, getting people to truly come alive and let go through the power of music.