Associate Director - UK
Katie Herbert
Katie is a corporate communications specialist with expertise in research, campaigns and crisis management for the real estate sector. She leads the Built Environment hub at Instinctif, where she is responsible for client strategy and delivery, drawing on her experience across a diverse range of sub-sectors including residential (new development, build-to-rent, later living), commercial real estate (retail, offices, industrial & logistics, data centres, hotels, healthcare, life sciences, asset management, capital investment), professional services (estate agency, buying agents, conveyancing, mortgages, trade bodies), rural (estate management, heritage, farming), proptech, and planning. Prior to joining Instinctif, Katie worked at Strutt & Parker/BNP Paribas Real Estate.
She has supported clients ranging from innovative start-ups to the UK’s largest housebuilder. Her multi-disciplinary skillset, critical thinking, and creative approach enable her to deliver high-impact media campaigns and strategic communications that strengthen reputation, engage stakeholders, and achieve measurable results.
