Head of Risk & Crisis Preparedness

Jen Upton

Jen leads Instinctif Partners’ Risk & Crisis practice, focusing specifically on helping organisations be better prepared for when things go wrong.

A highly experienced risk & crisis consultant, she advises organisations on how to identify vulnerabilities, strengthen their approach to risk & crisis management, and build resilience in complex and challenging environments.

Jen has extensive experience developing crisis procedures and embedding them within organisations. She frequently delivers manual embedding workshops, multi-stakeholder crisis simulation exercises and crisis media training sessions, equipping teams with the tools and capabilities to perform at their best.

When things do go wrong, Jen provides expert crisis management counsel and hands-on support. Her experience responding to crises ranges from gas leaks to product safety issues, rollercoaster accidents to national food recalls.