Simon joined Instinctif Partners in March 2017, after the firm acquired Champollion, the London communications consultancy he founded in 2005. He has since relocated to Hong Kong. He currently leads Instinctif’s practice in Hong Kong, offering strategic advice about complex issues of public policy and corporate affairs to international and local clients. He works closely with the Instinctif team in Shanghai on traditional and social media delivery across China. He was previously a journalist with the Financial Times and a reporter for BBC television.