Instinctif Partners Greater China Expands Team

We are pleased to welcome three new senior team members to our growing Instinctif Partners Greater China team. Annie Yang and Elizabeth Xu join as Partners at Instinctif Beijing, and Ceci Lau becomes an Associate Partner at the Hong Kong office.

Elizabeth Xu joins our Beijing team with extensive financial and corporate PR experience. She previously worked as Senior Director and Practice Head of Financial Communications & Capital Markets at Edelman Beijing. Liz was also Executive Director and Head of Beijing at Citigate Dewe Rogerson, following two years working for Brunswick Group, and was previously editor of 21st Century Business Review.

Annie Yang arrives as a Partner at Instinctif Beijing with over 15 years of varied PR and communications experience working for corporations, government, NGOs and agencies. Annie brings wide cross-sector experience, particularly in the automotive, technology and food industries. She previously worked at Burson-Marsteller Beijing as Director of Corporate and Public Affairs, after working for both global and local agencies including Edelman and Linksus.

Ceci Lau joins our Hong Kong office with over 15 years’ experience in public relations and marketing across a broad spectrum of sectors. As former General Manager of Racepoint Group Shanghai, Ceci’s former clients include Cook Medical, International Luxury Travel Market Asia (ILTM Asia), New Balance and Crocs.

All three bring their breadth of experience and expertise to Instinctif Partners Greater China, where they will be working with our growing client network throughout the region.

Uhi Hui, Senior Managing Director and CEO Greater China, said, “We are extremely fortunate to have three more communications experts joining our Greater China team. Their expertise in corporate reputation, capital markets, public affairs and crisis management will help deliver unparalleled value to our clients. We look forward to bringing a broadened range of Instinctif’s offerings to our clients in Greater China.”