Instinctif Partners Acquire Brand Associates

Instinctif Partners has extended its European and German presence through the acquisition of Brand Associates GmbH in Berlin. Brand Associates, which will integrate with Instinctif Partners’ German operations, has been advising companies and organisations on socio-political communication since 2008; the union will see 60 people working over four German offices.

“With the acquisition of Brand Associates and a new presence in Berlin, we are continuing our business development plans for both Germany and Europe as a whole.  With Brand Associates on board, we can offer our customers top consulting expertise in the fields of corporate and capital market communications as well as political communication,” comments Ulrich Stockheim, managing partner Continental Europe.

The acquisition supports Instinctif Partners’ expansion strategy for its Global Public Policy offering, led by managing partner, Warwick Smith who said: “We pride ourselves on offering a truly inter-connected public affairs service spanning the UK, the institutions of the EU and other European countries; we look forward to working with Cornelius and his team in further strengthening our offering to our growing portfolio of clients.”

The founder and managing director of Brand Associates, Cornelius Brand, said: “We can now offer our existing clients traditional PR work alongside political communication from a single source. Close cooperation with our partners in Brussels and London also strengthens our professional expertise within Europe and enhances the effectiveness of communication measures.   Similarly, we are now also able to offer existing clients of Instinctif Partners with communication support in Berlin.”