Instinctif advises on first retail IPO of the year

Instinctif Partners has provided strategic counsel and communications advice to eve Sleep, who today becomes a listed company on the AIM market, in London. Just two years old, eve has raised £35m of growth capital, valuing the business at £140m.

eve is an e-commerce focused, direct to consumer European sleep brand which designs and sells eve branded mattresses and other sleep products. Already operating in 10 countries, eve is looking to disrupt the large and tired c.£26bn European sleep market by offering consumers a simpler proposition and, by cutting out the middlemen, a high quality product at an affordable price. The monies raised will be used to penetrate existing territories further, expand into new markets, extend its product range and develop retail partnerships

Instinctif was retained to advise on the listing, and will continue to provide financial communications support as eve moves to the next exciting stage in its evolution as a listed company.

eve’s Chief Executive Jas Bagniewski commented: “Today marks a new dawn in our vision to be Europe’s leading sleep brand. We thank our existing investors for their continued support and welcome our new shareholders. We look forward to the future with real confidence and delivering long term value for all stakeholders.”

Instinctif Partners’ Mark Reed commented: “To progress from inception to listing on AIM in just two years, is a tremendous achievement and testament to the quality of the team, the eve brand and the size of the market opportunity. Instinctif works with many challenger brands, like eve, and is proud to be assisting them in driving change and improved outcomes across sectors and geographies.”