Top 5 GEO Tools for AI Search of 2026

Five GEO tools that measure a brand’s AI Search Visibility

As digital landscapes shift, GEO (Generative AI Optimization) is becoming the new SEO, focusing on optimizing for AI-driven platforms like ChatGPT and Gemini. While SEO targets traditional search engines, GEO ensures your brand is visible and accurately represented in AI-generated responses.

GEO involves optimizing how AI models interpret your content, rather than just rankings. Specialized tools track brand mentions, analyze AI interactions, and identify areas for improvement. By using these tools, you can boost your brand’s AI visibility and stay relevant in an AI-dominated search environment.

The best AEO and GEO tools to measure your visibility in AI

1. OtterlyAI: Overall Best GEO Tool
   OtterlyAI is a GEO (or AI Search Monitoring and Optimization platform) designed to track brand visibility across AI search environments. It monitors brand mentions, website citations, and search prompts across platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot. Rather than focusing solely on rankings, OtterlyAI measures whether your brand is mentioned, cited, and accurately represented in AI-generated answers. This allows you to benchmark share of model, identify the content AI systems rely on, and prioritize optimizations to increase your visibility on AI Search platforms.

2. Measure your AI visibility for free via Looker Studio
   Google Analytics remains a vital tool for assessing website performance, now providing insights into traffic from AI platforms. At Instinctif, we’ve developed a template using Looker Studio to help you easily create an AI visibility dashboard. With this tool, you can track the number of referral visitors arriving from platforms like Gemini or Perplexity, and understand which pages perform well in AI-generated responses. This data highlights which content AI systems prioritize, giving you the information needed to optimize for greater visibility.

3. Ziptie.dev – AI mentions dashboard
   Ziptie.dev is a platform that tracks the frequency, location, and context of your brand’s appearance in AI-generated responses. It aggregates interactions with LLMs such as Google AI Overviews, ChatGPT, and Perplexity into clear, actionable dashboards. The tool also provides sentiment analysis, showing whether competitors appear more frequently than your brand. Ziptie.dev’s comprehensive prompt reporting functionality makes it one of the most powerful AI visibility tools available.

4. Rankshift.ai – AI mentions dashboard
   Rankshift.ai helps you monitor your brand’s visibility in AI-generated answers, providing insights into competitor performance. This AI visibility tool tracks how often your brand is mentioned, where AI platforms link to your website, and which content performs best. You can see whether you’re gaining or losing ground compared to your competitors, offering valuable insights to optimize your AI search strategy.

5. Conductor
   Conductor AI is an enterprise SEO and website optimization platform that integrates traditional SEO with AI search intelligence, content performance, and site monitoring. It provides in-depth keyword research, competitor analysis, and content recommendations, all while offering real-time site health insights. Conductor’s AI-powered recommendations and unified reporting help teams prioritize high-impact opportunities, aligning SEO, content, eCommerce, and technical teams to enhance overall visibility across AI platforms.

Conclusion
AI Search visibility reporting is crucial for brands aiming to maintain a competitive edge online. By understanding how AI platforms engage with your brand, you can refine your strategy to improve content and maintain visibility not only with users but also with the AI systems driving generative searches. These tools offer indispensable insights that allow brands to optimize their content for the evolving world of AI search.

How Instinctif Partners/TEAM LEWIS can help

Selecting and implementing the right combination of tools is only part of the journey. The bigger challenge is turning data into dialogue, and insight into influence.

Discover our GEO/AI Search services here