Content & Creative

September 30, 2016

Winners at the C&IT Awards – the second year running!


We are delighted to announce that we have been awarded Best Teambuilding Experience at the C&IT Awards for our work with Coca-Cola during the Rugby World Cup.  It is the second consecutive year that we have been successful at the C&IT Awards in the events category.

The project was devised to get all Coca-Cola colleagues in the UK ready to activate and enjoy the organisation’s sponsorship of Rugby World Cup 2015. The experiential events took place in eleven locations around the country, and encouraged team building by coaching the Haka, and competition & incentives by devising a fantasy rugby league with prizes.

Overall, over 1000 employees attended the event, more than 70% of the total available audience. The project received 96% positive feedback from those who attended.

Judges for this category said it was particularly commendable that the event reached and connected with all employees from the global bosses and board-level executives to the latest apprentice and supply chain colleagues.

Many congratulations to all the team involved in this fantastic achievement.