Insight & Research

March 31, 2021

Unprecedented Growth Sees Truth Consulting Appoint New Senior hires Katherine Thew and Massimo Bufi


Truth Consulting, the insight agency specialising in brand, insight and business strategy is delighted to welcome new senior hires to its team. Truth saw significant growth in Q4 2020 and the new hires will further strengthen the growth strategy of the company.

Covid-19 has seen the need for data and insight accelerate. Truth has helped companies change their business models, evolve their communications strategies, improve their online offers and importantly better understand their target audiences.

Katherine Thew has been appointed as Director at Truth, having previously been a Director of Commercial Strategy at Kantar Consulting. Katherine has over 14 years’ experience devising innovative research solutions for organisations and building brand engagement. Katherine will help drive the Truth business forward, further bolstering the teams’ quantitative capabilities as well as thought leadership in new and best practice techniques.

She will be working alongside Massimo Bufi who also been appointed as Head of Analytics at Truth. Massimo joins from KPMG, where he was an Analytics Manager, covering the analytics portfolio of CX programmes for KPMG’s client base. Massimo will lead Truth’s data and analytical offer.

Leanne Tomasevic, Head of Truth said: “We are thrilled to have new senior members on board with us at such a crucial time. They all bring a diverse wealth of expertise and knowledge to the business which will be invaluable as we continue to grow and expand Truth.”

She continued: “Clients are looking for more strategic advice and impactful, design-led storytelling, rather than focusing on more tactical research that often lacks the ability to ramp up business and brand growth. The importance of insight has been accelerated due to Covid-19 where businesses need to make more informed decisions, they can feel confident in. We look forward to seeing the value our new hires will add, to strengthen this”.