March 31, 2022
International team from Instinctif Partners wins PRCA Digital AwardContact
Johannesburg/Berlin, 31 March 2022 – Instinctif Partners, the integrated business communications consultancy, won Best Digital Marketing Campaign for its work on pan-African digital learning platform, atingi.org, at this year’s Public Relations Consultants Association (PRCA) Digital Awards in London. The award reflects the collaboration and capability of Instinctif’s German and South African teams, and the impact attainable when deep market expertise, creative excellence, and multi-market campaign proficiency are optimised at scale.
“Congratulations to the digital teams across South Africa and Germany. This incredible win is a testament to the team’s proactive, agile approach in helping the client navigate a dynamic, diverse environment and swiftly adapt the campaign’s strategic response accordingly. Their ability not just to embrace change, but to optimise for it, has been key to atingi.org’s adoption, growth and ongoing sustainability,” says project lead Sancia dos Santos, Creative Director, Instinctif Partners Africa.
atingi.org is a digital learning platform developed by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH as part of the Global “Africa Cloud” project. It aims to enable job creation, local economic growth and the promotion of thriving communities in Africa through needs-based skills development. On behalf of atingi.org, Instinctif Partners’ digital team has consistently delivered on client metrics, meeting their KPI targets 9 months ahead of deadline, and securing a reach of over two million for the platform in Africa and beyond.
Dos Santos concludes, “The team adapts its approach to align with changes in consumer and business consciousness, crafting digital and traditional content and reputation solutions that pique interest and drive engagement. We believe that our creative delivery matches our strategic approach, and this win is a much-appreciated endorsement of our ongoing journey with atingi.org.”
Instinctif leverages its African influence and networks to support pan-African and international clients’ requirements. The company deploys local and global knowledge to navigate market issues on behalf of its clients across a portfolio of services including stakeholder advocacy, reputation management, PR, investor relations, public affairs, digital communications, branding and design.
More information about the PRCA Digital Award can be found here
More information about atingi.org can be found here