Group Insight & Research

September 22, 2021

Instinctif Partners strengthens its business in Germany


Truth Consulting, the Insight & Research division of Instinctif Partners has appointed Denise Glaseman as a Senior Director to spearhead Truth’s new Frankfurt office. Truth has clients based around the world, and after 15 years of working in Germany, it is time to strengthen their international presence by introducing Truth to one of the most important European markets.

Truth has experienced unprecedented growth with an increase of 125% EBITDA in 2020 vs. 2019 and is also demonstrating strong growth in both revenue and profit for 2021.

With this move Instinctif Partners expands its already successful German business into the fast growing area of insight and research. Today, Instinctif covers Europe’s biggest economy already from Berlin, Frankfurt, Munich and Cologne and employs in total more than 40 experts in the area of Corporate Communications, Crisis & Change, ESG, Capital Markets, Public Affairs, Design & Digital as well as Event Management.

Carsten Böhme, Head of Germany said: “Whether it’s digitalisation, generational shifts or the trend towards more sustainability and climate protection – companies in all sectors have to recognise drastically changing customer needs. Therefore, Insight & Research is of great importance to us as a strategic growth area, not only in Germany but groupwide”.

Denise Glasemann has over 16 years’ experience in qualitative market research with a focus on brand strategy and communication research. She has previously been Director at Kantar Insights Germany, leading the qualitative Ad Hoc Team. She has a proven record in managing big client accounts especially in FMCG and OTC pharma.

Leanne Tomasevic, Head of Truth said: “We are thrilled to be opening a German office and delighted to welcome Denise to the Truth family. We are seeing a huge number of opportunities for our team across Europe and having Denise on the ground in Frankfurt will be hugely beneficial.”

Truth Consulting is the multi award-winning, full service strategic insight agency specialising in brand, innovation, audience and business strategy. Earlier this year Truth Consulting were awarded ‘Highly Commended for Business Impact of the Year’ by the Market Research Society.