Group Instinctif Partners

March 25, 2021

Instinctif Partners appoints Edward Amory as new CEO

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Instinctif Partners announces that Edward Amory, currently managing director, will be appointed CEO from the 1st April. Tim Linacre, current CEO, will become Group Deputy Chairman, with particular responsibility for senior client relationships, while continuing to oversee the capital markets practice.

Ed joined Instinctif Partners in September 2020 as managing director and has over the last six months worked closely with Tim Linacre. Prior to joining Instinctif Partners, Ed was Managing Partner of freuds, where he spent eight years until February 2020. His focus was on strategic reputational advice and senior counsel for complex global clients across sectors, including financial services, FMCG, media, energy, pharmaceuticals, public sector institutions and individuals. Prior to that, he worked for the Daily Mail, where he spent a decade as a political commentator and advisor to the Editor-in-Chief. He is currently a senior advisor to Ashoka UK and is a keen supporter of social enterprises around the world.

Tim Trotter, Instinctif Partners Chairman, said: “I am delighted to announce that Ed Amory will be appointed as CEO of Instinctif Partners from the 1st of April. Since Ed’s arrival in the autumn of last year he has already made a tremendous contribution to the firm in terms of new business, positioning the business for growth, and in setting the platform for what the Board believes will be an exciting few years ahead. It is now the right time for him to take on the CEO role.”

“I am also delighted to confirm that Tim Linacre will be appointed Deputy Chairman of the firm. Tim will concentrate on senior client relationships across the business, and he will also continue for the present to lead the London capital markets team. We have been extremely lucky to have someone with Tim’s experience, decency and judgement to navigate the firm through what have been a challenging few years, and the business is now immeasurably stronger than when he took over. We are very grateful for all he has done for Instinctif in the past, and very pleased that he will still be an integral part of our future. “

Ed Amory said: ‘I am thrilled to be taking over as CEO of Instinctif. Since I joined last September, it’s become clear to me that not only is the business in robust financial health, but it’s now poised for accelerating future growth. I’m deeply grateful for the generous support that I’ve received from everyone across the business, but especially from Tim Linacre, and so I’m thrilled that he will be playing an integral role in our future. I look forward to working with my colleagues in the UK, Germany, Ireland, Dubai, South Africa and Belgium to deliver game changing work for our growing global client base. We will be announcing further plans to invest to support our growth over the coming months.

Instinctif Partners is an award-winning consultancy, with ten offices across EMEA. They are independently owned, with the majority stake held by private equity firm LDC.

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