July 21, 2020

Instinctif Partners appoints Edward Amory as Managing Director


Edward Amory has been brought onboard by international business communications consultancy Instinctif Partners as Managing Director and an executive member of the board.

Ed will join Instinctif Partners in September and will be working closely with CEO Tim Linacre and the wider management team to support the business’ growth and drive Instinctif Partners’ integrated offer.

Previously, Ed was Managing Partner of freuds, where he spent eight years until February 2020. His focus was on strategic reputational advice and senior counsel for complex global clients across sectors, including financial services, FMCG, media, energy, pharmaceuticals, public sector institutions and individuals. Prior to that, he worked for the Daily Mail, where he spent a decade as a political commentator and advisor to the Editor-in-Chief. He is currently a senior advisor to Ashoka UK and is a keen supporter of social enterprises around the world.

Ed Amory said: “I’m delighted to be joining Instinctif Partners. It’s a great business with numerous strong client relationships, hugely talented professionals, and enormous potential for growth. Instinctif has weathered the storms of the past few months so well, and I look forward to working with Tim Linacre and his team to build on that foundation.”  Ed continued: “Recent events are a reminder that while reputation has never been more significant, what matters today for private and public institutions is explaining their core business and societal purpose to key audiences in simple and authentic terms. I am committed to supporting current and future Instinctif clients in building trust as they navigate a world in which nothing is certain, and change is now a constant.”

Tim Trotter, Non-Executive Chairman, said: “I am delighted Ed is joining the team. He has a strong and successful track-record in managing and building a consultancy business and in delivering, enhancing, and broadening client advisory services. I am confident Ed will make a significant contribution to the continued development of Instinctif.”

Tim Linacre, CEO, said: “I am thrilled that Ed has agreed to join the firm to be an integral member of the leadership team. He brings tremendous expertise and knowledge to the business and his experience will be invaluable as we continue to grow Instinctif.”

Instinctif Partners is independently owned, with the majority stake held by private equity firm LDC.