Instinctif Partners

May 9, 2018

Instinctif Dubai and ENBD REIT Win at Transform Awards MENA


We are delighted to announce that Instinctif Partners Middle East has won in the Best External Stakeholder Relations during a Brand Development Project category at the Transform Awards MENA for its support of ENBD REIT’s IPO on Nasdaq Dubai.

The award was presented to Instinctif Partners in recognition of a comprehensive IPO communications programme executed by the Middle East team. The campaign delivered on ENBD REIT’s communications objectives for the transaction, which included building brand awareness, a digital content strategy, and engaging key stakeholders and investment audiences in the region ahead of and during the offer. ENBD REIT, managed by Emirates NBD Asset Management, listed its ordinary shares on 23rd March 2017, raising USD 105 million.

The Transform Awards MENA celebrate and recognise creative and strategic thought in brand development throughout the Middle East and Africa. The awards ceremony was held on 8 May at the St. Regis Dubai, Al Habtoor City.

Samantha Bartel, Managing Partner, Instinctif Partners Middle East, said: “We are very proud to receive this award. Having supported our client’s key objectives through our close and constructive relationship ahead of the IPO, we look forward to passing future milestones together.”

Anthony Taylor, Head of Real Estate at Emirates NBD Asset Management, commented: “On every step of our IPO journey, the Instinctif Partners team showed professionalism, experience and dedication to the task at hand. Working together, we’ve realised considerable success in building a profile for ENBD REIT in the UAE and beyond, and we are looking forward to building on that success in our ongoing relationship.”