New report: navigating the corporate culture war between people, profits and perception
Insights
An interventionist UK Government, regulators with a point to prove and millions of vulnerable consumers spell danger for any regulated business which falls short of public expectations.
Across energy, utilities, financial services, tech and the economy in general, businesses need to come to terms with what we’ve called The Age of Accountability. It’s here to stay and it has far-reaching implications for brand reputations and relationships – encompassing customers, clients, partners, peers, policymakers, investors, employees and campaign groups.
- How can businesses survive and prosper in a climate of unprecedented scrutiny?
- How can comms leaders sleep at night when customer neglect or poor outcomes can unravel the most carefully crafted brand promise?
- How does responsible business translate into responsible reputation management?
- What new practices do comms teams need to adopt and what old tricks have had their time?
This report channels decades of experience from media, policy, industry and campaigning roles through the lens of the 21st century consumer to show the way towards reputational reward and rehabilitation.
The insights and learnings contained here have been debated and developed with expert input from The Times, Citizens Advice and Fairer Finance along with our own comms, policy and reputation specialists. In particular, we’d like to thank:
– Paul Morgan-Bentley, Head of Investigations at The Times
– James Daley, Founder and Managing Director of Fairer Finance
– Alex Belsham-Harris, Head of Consumer Energy Markets at Citizens Advice
– Kelly Edwards, Head of UK Public Policy and the Navigating Labour unit at Instinctif Partners.
For one-to-one advice or an outside sense-check of what our findings mean for your business and brand, please contact tellmemore@instinctif.com
