May 23, 2018

Unlocking the power within your organisation is the key to radical change

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At the Employee Engagement Summit in London this month, change and transformation dominated the agenda. Companies large and small discussed a landscape rife with challenges. From our team, Mavis Boniface and Victoria Lewis-Stephens shared their insights on sparking the next revolution for clients, and why the collective power and impact of employees is a force that is often underestimated.

Here are four key takeaways from the Summit:

  1. Involve and listen to your people

Get your people to shape your change programmes from the get-go and genuinely listen to their input. It will connect them as a community and give them ownership of how you reach your goals.

  1. Ensure everyone has clarity on goals

Whether you are driving wholesale change or reigniting key elements of your culture, be clear on what you want to see more of and what you need to lose if you want to succeed.

  1. Don’t differentiate between employees and customers

If you want your employees to do something differently, treat them as if they are customers. Take inspiration from the wider marketing world and create a step-change within your organisation by altering the way you communicate with your people and inspire them with a campaign-driven approach.

  1. Know your audience inside out

To successfully unlock an individual’s potential, you need to understand them. Forget generational stereotypes and consider grouping your people by mindset. Tap into what drives each group and don’t be afraid to tailor your approach.

Radical sustainable change can be achieved when you power up your employees and engage and involve them in the right way.

We will be exploring this topic in more depth at our next Instinctif Unwrapped event on the 4th June.

Please contact sarah.harrison@instinctif.com for more details.

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