The app letting you save cash and support the planet

The Innovation team at Instinctif harness the best of the future to deliver market-leading ideas in the present. The team’s specialism spans digital strategy and marketing, data & analytics, and strategic brand. With the world and news agenda fast-changing around us, now’s the time to get agile in how we think and work.

This newsletter brings you the best of the week in the ‘new normal’, straight from the desk of the Innovation team.

To those of you who are taking part in the office and socialising rentrée…welcome back!

As (some of the) world prepares to get back to some form of normality, ad agency VCCP London and Transport for London (TfL) have launched a multi-platform campaign to welcome Londoners back and get them out and about in the country’s capital.

Prior to the pandemic, 2019 saw 1.34 billion passengers on London’s transport network. So when lockdown hit, TfL was also hit.

‘Welcome back. Tube it. Bus it. Train it.’ is a campaign that aims to welcome Londoners back and get them out and about in the country’s capital. TfL’s recognisable roundels have been redesigned to mark specific activities and occasions, from ‘family days out’ to ‘drinks after work’. Time Out has also partnered with TfL to create a digital map marking sites of cultural importance accessible through TfL transport.

The campaign includes a film featuring real members of the public and the journeys they take within London, allowing the travel network to communicate the human face behind each trip.

Targeting younger Londoners from 18 to 44 who may feel ready to re-emerge after a period of home-dwelling, it is a reminder of the key role that transport infrastructure plays when living in a city.

Watch the campaign video here.

If music be the food of love, it’s an ingredient that’s been notably lacking in (silent) GIFs. Until now.

Spotify and Giphy’s new partnership is here to encourage music fans to engage with musicians’ work by linking GIFs to the artists’ Spotify pages.

Here’s how it works:

• Seek out an artist’s GIF on their Giphy channel
• Select “listen on Spotify”
• Get taken straight to the artist’s Spotify channel

The hope is that by integrating these two pop culture offerings, you’ll be encouraged to discover brand-new music from artists known…and less known.

This week’s tip comes from Associate Partner, Ellie Day:

In celebration of World Nature Conservation Day which took place last week (28 July), I’ve been going deep into the world of food waste. Specifically by signing up for and using the Too Good To Go app.

It’s a platform that connects food eaters (in this situation: me) with food sellers, like restaurants and cafes, allowing consumers to purchase surplus food at a bargain price. Because this is about rehoming unsold food, the exact products you’ll receive are a surprise, letting you put yourself in a ‘Ready, Steady, Cook’-style scenario each time you make an order.

According to Too Good To Go, a third of all food produced in the UK is wasted. And that’s significant when you consider that eight per cent of greenhouse gas emissions come from this waste.

If you’re searching for a way to make your life more sustainable and perhaps find yourself face to face with foods you’ve never met before, Too Good To Go might well be what you’re looking for.