Event

Regain the Brand

Date:
Thursday 17.10.19
Time:
09:00 - 11:30
Venue:
65 Gresham Street, EC2V 7NQ
Add to Calendar 2019/10/17 09:00 2019/10/17 11:30 Europe/London Regain the Brand We are delighted to invite you to a breakfast briefing hosted by Financial Services Forum to explore the communications challenges for insurance brands as the forces of tradition and disruption collide. Many of the fastest growing insurers in today’s aggregated marketplace are relatively unknown brands, whose growth has fuelled by the rise of price comparison websites. Few can compete with the heritage of the major players, which begs the question – can insurers afford to invest in brand as they strive to grow their customer base? With new models changing the way insurance is bought and sold, are businesses better off partnering with distributors and tech firms while focusing their efforts on managing insurance risk? How can ambitious firms raise their brand awareness above the noise of price comparison websites – and do they really need to? Please join us on Thursday 17 October to discuss these challenges with an expert panel of speakers including:
  • Scott Logie, Customer Engagement Director, REaD Group
  • Adam Powell, Co-Founder and Chief Operating Officer, Policy Expert
  • Mike Groves, Product and Partnerships Director, Gobsmack
  • Paul Thilo, Managing Director, Ribboncare
  • David Lundholm, Founder, Consistency Partners
The event will take place at Instinctif’s offices on the first floor of 65 Gresham Street, EC2V 7NQ. Tickets are free and to reserve a place please email katharine.watkinson@instinctif.com. Refreshments will be served from 09:00 with the event running from 09:30 to 11:30.
65 Gresham Street, EC2V 7NQ

We are delighted to invite you to a breakfast briefing hosted by Financial Services Forum to explore the communications challenges for insurance brands as the forces of tradition and disruption collide.

Many of the fastest growing insurers in today’s aggregated marketplace are relatively unknown brands, whose growth has fuelled by the rise of price comparison websites. Few can compete with the heritage of the major players, which begs the question – can insurers afford to invest in brand as they strive to grow their customer base?

With new models changing the way insurance is bought and sold, are businesses better off partnering with distributors and tech firms while focusing their efforts on managing insurance risk? How can ambitious firms raise their brand awareness above the noise of price comparison websites – and do they really need to?

Please join us on Thursday 17 October to discuss these challenges with an expert panel of speakers including:

  • Scott Logie, Customer Engagement Director, REaD Group
  • Adam Powell, Co-Founder and Chief Operating Officer, Policy Expert
  • Mike Groves, Product and Partnerships Director, Gobsmack
  • Paul Thilo, Managing Director, Ribboncare
  • David Lundholm, Founder, Consistency Partners

The event will take place at Instinctif’s offices on the first floor of 65 Gresham Street, EC2V 7NQ. Tickets are free and to reserve a place please email katharine.watkinson@instinctif.com. Refreshments will be served from 09:00 with the event running from 09:30 to 11:30.

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