Event

New Narratives For a Changing World: How Should Brands Talk About Climate Change?

Date:
Tuesday 04.02.20
Time:
08:30am - 10:00am
Venue:
Instinctif Partners, 65 Gresham St, EC2V 7NQ
Add to Calendar 2020/02/04 08:30am 2020/02/04 10:00am Europe/London New Narratives For a Changing World: How Should Brands Talk About Climate Change? The world is changing rapidly – we are inarguably in a climate crisis.  People expect more, and increasingly businesses are being held to account. New research from Truth, our research and insight team, shines a light on changing attitudes in this space. Truth has also explored the language we use to talk about climate change, and how this is evolving, as well as how it differs by demographics.  And from this we will share implications for brands for today and tomorrow. Because in this unprecedented time of flux and anxiety, there is a need for fundamental rethinking of many of our established models for corporates.  We need to engage differently. This starts with asking questions – about who we are here for, what we are here for, and on what timeframe. And it requires us to consider to what extent we are in line with – or out of step with – people’s expectations and needs. Join us for breakfast and hear from Louise McLaren, Partner of Truth, who will share the new research on this challenging topic and then will be joined by the following speakers to discuss the implications of the research Tom McGillycuddy, co-founder of impact investing fintech tickr Mike Barry, sustainability consultant and Former Director of Sustainable Business at M&S Paul Fraser, Managing Director, 3V Natural Foods Ltd When: 4th February 2020, 8:30 am sharp -10 am (breakfast from 8 am) Where: Instinctif Partners, 65 Gresham St, EC2V 7NQ RSVP: Jhelisa.barford@instinctif.com   Instinctif Partners, 65 Gresham St, EC2V 7NQ

The world is changing rapidly – we are inarguably in a climate crisis.  People expect more, and increasingly businesses are being held to account.

New research from Truth, our research and insight team, shines a light on changing attitudes in this space. Truth has also explored the language we use to talk about climate change, and how this is evolving, as well as how it differs by demographics.  And from this we will share implications for brands for today and tomorrow.

Because in this unprecedented time of flux and anxiety, there is a need for fundamental rethinking of many of our established models for corporates.  We need to engage differently.

This starts with asking questions – about who we are here for, what we are here for, and on what timeframe. And it requires us to consider to what extent we are in line with – or out of step with – people’s expectations and needs.

Join us for breakfast and hear from Louise McLaren, Partner of Truth, who will share the new research on this challenging topic and then will be joined by the following speakers to discuss the implications of the research

Tom McGillycuddy, co-founder of impact investing fintech tickr

Mike Barry, sustainability consultant and Former Director of Sustainable Business at M&S

Paul Fraser, Managing Director, 3V Natural Foods Ltd

When: 4th February 2020, 8:30 am sharp -10 am (breakfast from 8 am)

Where: Instinctif Partners, 65 Gresham St, EC2V 7NQ

RSVP: Jhelisa.barford@instinctif.com

 

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