We have helped Aviva conceptualise, develop and launch agenda-setting thought leadership campaigns to build its brand and reputation with consumers and business customers on the issues which matter most to them.

Multi-channel campaigns such as ‘Road to Reform’ and ‘Age of Ambiguity’ have won multiple industry awards, generating hundreds of media appearances and millions of social media impressions and interactions from Aviva’s target audiences.

Results

• Winners, Headlinemoney ‘Thought Leadership Initiative of the Year’
• Winners, European Pension Awards ‘Thought Leadership Award’
• Winners, Professional Pensions UK Pensions Awards, ‘Educational and Thought Leadership Initiative of the Year’
• Winners, PR Moment, ‘Best Use of Research’

A few statistics

• 5,000+ media appearances
• 4x industry awards
• No. 1 driver of positive brand sentiment
• 1x Act of Parliament