Capital Markets Content & Creative Corporate Instinctif Partners

Vilamoura

How do we launch a new international leisure development?

Challenge:
To brand and launch a major €1 billion investment in and development of the Vilamoura resort in the Portuguese Algarve, with a lead-time of just four months. To present the investment opportunity to major real estate investors around the world.

Action:
We developed a sophisticated luxury brand concept for Vilamoura benchmarked against other leading property, travel, leisure and consumer brands around the world.

We put in place a comprehensive suite of digital and print marketing materials across four languages, including website, social media and film content.

We liaised closely with agents Savills and CBRE to develop a launch event addressing key investors, media, opinion formers, partners, local and national Government.

Result:
A highly successful launch in 2015 with wide-ranging media coverage across Portugal, UK and internationally. We have since put in place an ongoing outreach campaign to demonstrate the achievement of key milestones in the development programme.

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