Corporate Instinctif Partners Risk, Issues & Crisis

UEFA

How do we prepare spokespeople to face the media?

Challenge:
Plan and implement media training workshops involving approximately 100 communications officers from around Europe during a three-day annual conference. Delegates participating represented more than 30 different nationalities and in many cases English was not the first spoken language.

Action:
With a team of four media trainers we ran three practical-based workshops looking at press conferences, studio interviews and flash interviews. Three groups of around 20 delegates, accompanied by a further 10 UEFA media officers, rotated between the workshops during the event which was held at the Karaiskakis Stadium in Athens.

Result:
The two days of workshops and presentations were successfully staged including filming of all sessions. Feedback from delegates after the event was extremely positive with many saying it was one of the best events UEFA had ever arranged.

 

Search