Life Sciences

Prosensa

How can we communicate progress made towards launching new therapeutic drug treatments?

Challenge:
Prosensa Therapeutics wanted to demonstrate its committed focus to make a difference to patients through its strategy to take its innovative drugs based on its exon skipping technology all the way through clinical development and to market.

This required the company to raise sufficient finance and seek a regulatory path to develop its lead therapeutics for the treatment of the rare and life shortening disease Duchenne muscular dystrophy (DMD).

Action:
Alongside an ongoing programme of engagement with key audiences, including media, investors and patient groups, we developed an active strategy of award entries, to demonstrate the progress being made by Prosensa’s management towards its ultimate goal of launching its first DMD therapy.

We identified awards appropriate to its progress in innovation, company development, pipeline development and financing.

We crafted award entries and, where successful, promoted the achievement through press releases and social media.

Result:
There have been a large number of award recognitions:

2011 – EuropaBio Most Innovative European SME Award

2012 – MediscienceEmerging Star Award

2012 – Fierce BiotechFierce15

2013 – ROARBest SME Biotech Pipeline

2014 – ScripBiotech Company of the Year

2015 – BioCapitalEurope Company of the Year

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