Instinctif Partners Public Policy

Medway Council

How do we engage with high level government bodies to rule out controversial proposals?

Challenge:
Ensure the independent Airports Commission would rule out the construction of a four-runway hub airport in the Thames Estuary – a proposal supported by Mayor of London, Boris Johnson – as an option to address airport capacity in the South East of England.

Action:
We devised and executed a low-cost high impact strategy that secured our clients’ seats at the table: we secured speaking opportunities and Select Committee appearances. We also maximised credibility through evidence: we commissioned research from the Met Office, ComRes and fed the findings into the Airports Commission’s work, and used them in media and roundtable work. We also worked on targeted engagement across a powerful coalition of stakeholders: we used parliamentary debates, engagement with airport operators, and roundtables with environmental organisations and banking experts to build multi-faceted opposition against the proposals

Result:
The end result was a positive one as in September 2014 the Airports Commission decided “not to add the inner Thames Estuary airport proposal to its shortlist of options for providing new airport capacity by 2030”.

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