Content & Creative Instinctif Partners

Irwin Mitchell

IRWIN MITCHELL – How do we use film content to differentiate your brand’s proposition?

Challenge:
Use film content to bring the values of Irwin Mitchell’s ‘human brand’ to the fore and inspire the dialogue that defines their reputation.

Action:
We devised #DontQuitDoIt, a campaign of branded film content that uses authentic storytelling and beautiful imagery to capture the imagination of target audiences.
The powerful and emotive multi-platform campaign includes inspirational human interest films about Irwin Mitchell clients who have embraced disability sports.

Result:
Irwin Mitchell has achieved significant differentiation of the firms’ brand proposition. The ongoing #DontQuitDoIt campaign has achieved growing support across all digital channels, including more than 600,000 viewers on YouTube during the first two months of the campaign.

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