Content & Creative Corporate Instinctif Partners Life Sciences

Green Biologics

How do we market your brand when launching a new customer-focused solution?

Challenge:
Reflect the commercial value of Green Biologics, following a change in strategy from a licensing model to a more end customer-focused solution provider.

Action:
Organised a design audit and messaging workshop with Green Biologics’ management.

We used the resulting positioning and messaging elements as the core for communication across all digital and print channels, including the new brand we developed to reflect the company’s strategic repositioning.

The new identity is focused on Green Biologics’ “green inside” renewable chemicals for a wide range of consumer and industrial applications, including cosmetics. We devised, designed and produced a series of adverts, marketing and exhibition materials to target the rapidly growing ethical and environmental cosmetics market.

Result:

 

The playful, eye-catching advertising campaign was designed to launch the brand at the Sustainable Cosmetics Summit in New York.

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